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Mobile Payment Transactions Market to reach $200 bln by 2012
Forecasts show that the value of digital and physical goods that people buy with their mobiles will reach $200 billion globally by 2012, compared to just less than $100 billion this year.
Digital goods include entertainment and tickets, while physical goods include groceries, gifts and books.
The new report forecasts that smartphones with secure, easy-to-use payment applications will fuel growth in mobile transactions.
Amazon Payments for example has recently introduced payment-processing tools for mobile devices, enabling Smartphone users to buy with one click. The study found that the availability of secure, easy-to-use, payment applications and the growing realization of users that they can make ecommerce purchases by mobile will drive the market. More..
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Impact of social media on online sales channel
Social media is being integrated into everything marketing forces do. During the last few years ramping up their internal social media marketing infrastructure and their presence on sites such as facebook, Twitter and My space.
Social media is becoming an essential part of marketing channel and is expanding in form of web, mobile, print and TV. As the internet has advanced technologically and day-to-day consumers are increasingly using the online channel for banking services, the evolution of Web 2.0 technology has had a significant impact on the way banks are able to communicate with customers, both as a sales and a service tool. Read more..
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Mobile shopping
Rapid adoption of smartphones, such as the iPhone, which has led to an explosion of specially created applications (apps) for mobile phones enable consumers to stay permanaently connected to the internet.
Online shoppers are mainly using internet to research products before they purchase their selected item in store.
Mobile devices are an integral part of the modern shopping experience, and this only shows the increasing importance of future generations. Read more..
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Mobile phone internet searches more than treble, boosting UK’s retail sector
SHOPPERS’ internet searches from mobile phones and tablets more than trebled in the second quarter of the year, as booming online sales offer some hope to the UK’s retail sector. Read more..
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