Banking&Finance

Areas we cover

Mobile Banking

Challenges and opportunities to reach customers
For consumers, mobile banking should be convenient as they are able to check account balance, pay bills,& transfer funds from a device they take with them all the time. For banks, it is means to create a better customer relationships, cut costs and increase sales. In general the outlook for mobile banking is positive, based on recent report from GBC more customers are willing to use mobile for their banking services and transactions.

This is a great opportunity for banks to engage more with their customers and deepen their relationship even with underbanked customers.
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Internet Banking

A new report to be published this month by GBC shows, that Internet Banking popularity is growing especially among younger customers, the same pattern is seen for the use of mobile banking.

Internet Banking so far has been proven to engage consumer more deeply and build up loyalty with customers. However, security is still a major concern for both banks and customers as fraud, privacy and ID theft is on the rise.

Detail report to be published soon, shows the Internet Banking methods and customers behaviour in different age group and use of latest technology.
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B2B Marketing on Social Networks, Engaging the Business Audience
Business-to-Business(B2B) marketing are starting to advertise more heavily on social network sites. As the number of business users of social networks increases, advertising expenditures will rise accordingly , reaching an estimated $210 million in 2012.

The renewed popularity of LinkedIn, whose audience has more than doubled in the past year, is giving rise to additional business-oriented networks..read more

Banking & Finance

Cards & Payments

Internet Banking

Mobile Banking

Retail banking